Challenge: To present the concept of Indian Sari for Global audience. Art Direction was key to success.

The entire topic was conceptualized, userinterface and navigation was carefully architected, and presentation was beatifully designed. Together with pracital issues like download speed this site is a tremendous success.

^^ Top horizontal scroll was a novel idea. It looks like a Sari unfolded with it's rectangular shape.

<< On the left, the motifs are cleverly designed navigation bar. It's clickable , yet seamlessly blends with Sari prints.

Pages on the right are really similar in layout and navigation, providing continuity to the theme of Sari; yet each has a unique focus and content. >>>>

<< Adding movement on line sketches in the page here on the left makes the user experience more engaging.